The Fender Brand

The Spirit of Rock & Roll

The Challenge

  • Develop a consistent experience across all aspects of the Fender Communication Channels by defining an inclusive system that considers best practices across touchpoints (Digital, Retail, and Print medium). Embed the Spirit of Rock ‘n Roll into the execution methodology, inviting customers to be a part of the Fender story.


  • • Rich Seigle
  • • Scott Shipley
  • • Alyssa Yatabe
  • • Karli Foss
  • • Mike West
  • • Erin Kwiatkowski
  • • Erika Zeroulias