The Fender Brand
The Spirit of Rock & Roll
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- Developing the Fender brand through modern and engaging consumer and user experience practices by designing cohesive retail environments, advertising, and sales tools.
- Developed the brand guidelines that directed marketing campaigns, branding initiatives, and retail-merchandising standards executed at an international level.
- Develop a successful branding experience for e-commerce initiatives. Improved global brand standards for packaging, multi-media advertising, licensing, and photography.
- Web Design