The Fender Brand

The Spirit of Rock & Roll

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The Challenge

  • Developing the Fender brand through modern and engaging consumer and user experience practices by designing cohesive retail environments, advertising, and sales tools.
  • Developed the brand guidelines that directed marketing campaigns, branding initiatives, and retail-merchandising standards executed at an international level.
  • Develop a successful branding experience for e-commerce initiatives. Improved global brand standards for packaging, multi-media advertising, licensing, and photography.


  • Branding
  • Print
  • Web Design