NAMM 2015 [W.I.P.]


The Fender American Standard series represents the core of the company’s U.S.-made instrument lineup. Tasked with recreating the Fender NAMM experience, we centered the space around the concept of “American Handmade Originals.” Fender being a historical company, allows us to draw connections between famous moments in American history with memorable events in music history. The end result is a message stating: “These revolutionary moments in time were hand-crafted by people who believed in the true American Spirit. Our guitars are an embodiement of that spirt, they are The American Standard

Collaborators:
Rich Siegle
Scott Shipley
Nicole Levy

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