How do we showcase Fender’s amplifier legacy while informing our target demographic of the range of product. Where do we connect the sound that our demographics all know and love–with the products that can take them there? We do that by showing what “that Fender sound is.” This is the birthplace of the This is the sound campaign.
The sketch below reveals an environment in which the product creates a larger-than-life landscape utilizing every single amplifier product we offer.
Collaborating with our photographer Eric Fairchild, we began to shoot every single amplifier with the intent of stitching them together, keeping proportions, lighting, colors, and details accurate.
Carefully editing each image, we compile every single photo into one piece. Mindfully keeping the shadows and colors of each amp as accurate as possible, many of which had to be added in artificially.
After compilation, I begin to craft the scene by developing floor textures, background colors, shades and lighting.
[hr] [dropcap3]2[/dropcap3] Phase two of the campaign attaches familiar names and sounds with the products that made them.