Billy Duffy is not afraid to make a statement and few things make a bolder statement than Duffy wielding his Gretsch White Falcon under the stage lights with British Rock Legends The Cult. This campaign showcases the release of Duffy’s prized possession, his White Falcon, as a Gretsch signature model.
The Challenge:
Create a campaign to support the release of the Billy Duffy signature model. Combine The Cult’s iconic aesthetic with the Gretsch brand and communicate the rich history behind this signature model.
