The Challenge
Reinvent the Passport line and develop a brand-space for new, incoming products audio and music production products.
The Process
By studying user-interaction and behaviors in relation to the first generation of products, we gathered insights and improved the interfaces to better meet the needs of a users within each context. By examining these contexts and lifestyles surrounding each product, we crafted elements to speak the pro-tier consumer and ultimately combined these elements into visual systems to applied across the audio platform.
The Result
An improvement of product usability in low-light conditions and a successful rebrand of the audio platform allowing for further product growth.
